Debunk.org Methodology

Debunk.org has developed a strong disinformation detection and debunking methodology, which is based on our cutting-edge AI based technology combined with the knowledge of analysts and fact-checkers.

Before labelling a piece of content as disinformation or misinformation, analysts follow a three-step procedure:

A three step process includes, step one, source identification, step two content assessment, and step three, circumstance assessment

Another concept that has proven to be useful while evaluating content is the scheme of the pillars of Russia’s disinformation and propaganda ecosystem, developed by the Global Engagement Center of the U.S. Department of State (GEC).

Pillars of Disinformation and Propaganda Ecosystem

Throughout the analysis process we also implement the Breakout Scale concept, which was developed by Ben Nimmo from Atlantic Council’s DFR Lab.

Using the concept of breakout moments as a guide, researchers can divide influence operations into six categories on an ascending scale. Each category represents the influence operation at a specific moment in time, so operations can both rise up the scale and fall back down it.

According to the author, the Breakout Scale is intended to be used as a tool for reducing widely differing influence operations to a common scale, which will help the researchers prioritize their resources and coordinate their response to disinformation techniques better and faster.

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